4 Rejected ideas for Cadbury's "Glass and a half full of joy" Ad campaign

• A gibbon on guitar, playing the intro to Dire Straits' Money For Nothing.

• An orangutan on a Hammond organ, playing the intro to Procol Harem's Whiter Shade of Pale.

• A chimpanzee on guitar, playing the intro to Issac Hayes' Theme from Shaft.

• Phil Collins, swinging from a tree and playing with his cock at inappropriate times.